IMPACT OF REVIEWS AND COMMENTS

IMPACT OF REVIEWS AND COMMENTS

The first question that pops into your head is do customer reviews matter? The answer is a strong yes. As the graph chart of internet usage increases, customers can share their experiences of various products and services with the entire globe in just a click. Here we are not just talking about the e-commerce websites but starting from social media to blogs.


With the evolving digital world that we live in, the internet has brought the entire world handy and in control of our fingertips, from buying groceries to researching about the luxury items you wish to purchase. Internet is now turning into a medium where customers evaluate various products and services truly based on the impressions and feedbacks from other, like-minded customers.


A proper statistical analysis of the behaviour patterns of your customer before and after the use of services or products can be properly used to develop plans to improve your business. Strukture has got this genre covered for you, proving that online reviews are giving more power to the people.


WHO IS READING ONLINE REVIEWS?


Statistics show that a large number of online buyers use customer reviews and comments to determine what products and services are to be purchased. Gone are the days where the product details and availability of the services were considered to be adequate to purchase. Now, what the customers crave are first-hand experiences. Various public-services, hospitals, and health care services use their customer reviews to refine their marketing strategies and improve their services. If your business page is lacking the reviews of the customer that you are missing a great opportunity to reach the top of the industry.




HOW DO REVIEWS IMPACT?

review impact

Reviews not only have the ultimate power to influence a buyer’s decision but also boosts the reputation and credibility of the company. A pack of positive reviews builds trust in the company and acts as a push for other buyers to interact with the company. It ultimately leads to profits in your business. Researches prove that sales of products with customer reviews have proven to be more when compared to no reviews on the products.



CUSTOMER ENGAGEMENT



coustomer engagement

Reviews provide a scope of opportunities to build relations between the business entity and the customers, acts as a building bridge and building force. Internet is a platform to establish trust and stay in touch for after-sales customer services. It is studied that 85% of customers trust online reviews as much as personal recommendations. Reviews are a growing method of customer engagement.






THE NEGATIVE REVIEW


NEGATIVE REVIEW

It is observed that when a customer is not satisfied with the services of the company tend to reach out for writing a review when compared to a positive experience. Negative remarks and comments can be aggressive and can drop the sales of your company to a great level.


In some cases, it is experienced that negative remarks of small businesses tend to generate awareness of their products, services and eventually leave a positive impact.





IMPORTANCE OF CUSTOMER REVIEWS

Statistics show that a large number of online buyers use customer reviews and comments to determine what products and services are to be purchased. Gone are the days where the product details and availability of the services were considered to be adequate to purchase. Now, what the customers crave are first-hand experiences. Various public-services, hospitals, and health care services use their customer reviews to refine their marketing strategies and improve their services. If your business page is lacking the reviews of the customer that you are missing a great opportunity to reach the top of the industry.




BUYING DECISIONS, BASED ON LIKE-MINDED CUSTOMERS

A study states that almost 90% of the buyers look for customer reviews before making any decisions. We think this figure says a lot about its impact on the buying decisions of the customers. Positive or negative reviews can significantly impact the sales of your company as every buyer wishes to read through feedbacks before making any purchasing decisions. The customers always want to related to the first-hand users of the products that prove to be authentic.


CRYSTAL-CLEAR REVIEW

Internet is an unstoppable platform where the customers have all the freedom to express their viewpoints. They can either be positive or negative, they express their opinions truthfully and what points others such be aware of before making any decisions. Negative reviews are helpful, making changes to improve the experience of your customers.


HELPS GAINING VISIBILITY

A high number of reviews from your customers indicate that your business is reliable. The search engines take into account the importance of customer reviews. Your search engine ranks will improve when you get a lot of positive feedback. When your products and services with positive reviews are shared on social media, people would like to visit your website eventually leading to traffic, awareness, and brand visibility.




Customer FeedBack

HOW TO GET YOUR CUSTOMER REVIEWS?

The first step is to ask for them. A whole section on your website should be simply dedicated to the importance of customer reviews, where the clients can share their experiences after using the services. Sending mails to check on the customer’s post-sale, asking for their feedbacks, and sending open-ended questions. Make the customers believe that their feedback is crucial and important for the brand.



STRUKTURE HAS GOT IT COVERED

The reviews can leave a company in a vulnerable situation. Using fake reviews can put at stake your brand’s solid reputation. Here’s where we play our part. We make sure that your reviews are genuine and constructive, and, permanent and completely transparent.


We sort all the reviews for you eliminating unnecessary and noisy reviews, and building a foundation for your company on the bricks of honest and genuine reviews. People are super active on the internet; they talk and they listen. Reviews are potentially the most powerful tool any business can employ. Contact us today and master this sensitive step.

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